The 10 Most Recession-Proof Businesses in 2023

Editor’s Note: This story originally appeared on Forbes Advisor. In 2008, at the height of the Great Recession, Maurisa Potts made a bold move. She quit her job as marketing director of Northern Virginia’s Crystal City Business Improvement District to launch her own marketing and PR firm. “Folks thought I was crazy,” Potts says now. But she may have actually been crazy smart.